Behind Landing On The 618 Best-selling List, What Is The Hard Power Of The Stone Washing And Drying Integrated Machine?
"Being able to dry at low temperatures and wear it directly after drying, Stone Technology has broken my inherent imagination of washing machines."
"Large capacity laundry, low-temperature drying, and the ability to clean dandruff. The washing machine is large and small, and the inside and outside are washed separately. Stone Technology has something to offer!"
During the 2024 618 Shopping Festival, the Chinese washing and drying machine market was quite hot. Among them, the innovator in the washing machine industry, Stone Technology, relied on its washing and drying machine product camp represented by molecular sieve washing and drying machine H1 Air and mini washing and drying machine M1 Pure, and the market performance was booming! The reason why Stone washing machine is highly popular among consumers is that its leading technological quality brings advantages in washing and drying experience, standing out among many washing machine brand models. While achieving impressive sales results, it has also gained recognition from the industry and consumers.
618 shows sincerity, Stone washing machine attracts consumers with cost-effectiveness
According to the authoritative data research institution - Oviyun Compass Data, in the first week of the 618 Shopping Festival in 2024, online sales of washing machines increased by 96% year-on-year. Among them, the conventional molecular sieve washing and drying integrated machines and mini washing and drying integrated machines that can both wash and dry have further gained popularity among consumers.
From the perspective of the brands of washing and drying integrated machines, during the 618 period, in the top ten sales lists of washing machines with drying on the Tmall platform, only Stone Technology brand occupied three seats, indicating consumer recognition of Stone washing and drying integrated machines. The reason behind this is that high cost-effectiveness is the main driving force behind the popularity of stone washing and drying integrated machines.
Taking the recently launched stone molecular sieve washing and drying all-in-one machine H1 Air as an example, not only does it have a price of only 2999 yuan, but it also supports a 3-year warranty for the entire machine and a 10-year warranty for the molecular sieve, demonstrating a significant cost-effectiveness advantage.
Seen from the official platforms of Stone Technology, such as Tmall, JD, Tiktok, etc., Stone washing machines have received unanimous praise from many users. Among them, the praise of the molecular sieve washing and drying integrated machine mainly focuses on excellent performance such as low-temperature drying, strong cleaning, and silent washing and drying. Users of the mini washing and drying machine are more enthusiastic about its advantages such as internal and external washing, high-temperature boiling and washing, and energy-saving storage at night.
"Wash inside and outside separately, dry and wear directly", the strength of Stone washing machine understands user expectations
As the global sales champion of sweeping robots in 2023 and the biggest winner of sweeping robots during the 618 period, Stone Technology entered the washing machine industry last year. As of now, the brand has a product matrix of three high-capacity molecular sieve washing and drying integrated machines and two mini washing and drying integrated machines. Empowered by different value experiences based on functionality and design, it offers product price options ranging from 1999 yuan to 5999 yuan, covering the diverse laundry lifestyle of households.
The Stone Molecular Sieve Washing and Drying Integrated Machine H1 Air, relying on the industry's third drying technology pioneered by Stone Technology - molecular sieve low-temperature drying, has achieved low-temperature drying at around 50 ℃, effectively solving the high temperature damage of condensing washing and drying integrated machines and the pain points of high floor area and high price of heat pump washing and drying integrated machines. Based on this, the Stone H1 Air has obtained the highest level dual certification of the International Wool Bureau's wool washing green label and wool drying blue label, as well as the industry authoritative certification body - Weikai's silk washing and silk drying dual certification, and has entered the first-class washing and drying camp in the washing machine industry.
In terms of laundry performance, the Stone H1 Air has a super large cylinder capacity of 12kg, which meets the laundry needs of a family. It is equipped with a DD direct drive variable frequency motor, 26 intelligent washing and drying programs, fully automatic cleaning of dander and filter, high-temperature cylinder self-cleaning, pasteurization and other practical functions, which can bring clean and new laundry performance. The washing ratio is 1.1, far higher than the national first level energy efficiency of 1.03, and even has passed the special cleaning certification of Zhongjia Hospital.
The Stone M1 Pure adopts a straight drying method, which can effectively avoid wrinkles and keep the clothes fluffy and soft. In terms of laundry, the Stone M1 Pure has a 1kg capacity for washing, which can wash small items such as underwear, Bra, or socks that have accumulated for nearly a month at once. This washing machine is also equipped with a DD direct drive variable frequency motor, which has strong stain removal ability and obvious cleaning effect.
As a mini washing and drying all-in-one machine with mother and baby level authoritative certification, the Stone M1 Pure has 20 intelligent washing and drying programs, and also supports precise and intelligent dispensing of laundry detergent, energy-saving storage of clothes (taken out overnight and still dry) and other experiences. Paired with the size of the Stone H1 Air, it truly brings a healthy and comfortable laundry lifestyle of "washing separately inside and outside, and wearing directly after drying".
Although Stone Technology is still a newcomer in the washing machine industry, during the fiercely competitive 618 shopping festival, Stone washing machines still achieved better market results than last year and even made it onto the 618 hot selling list, maintaining a good momentum and being loved by consumers. In summary, Stone washing machines have challenged traditional giant brands with their high cost-effectiveness, excellent user experience, and strong technological attributes, winning consumer recognition and industry respect with their strength. Obviously, Stone Technology, which enhances the quality of life, is quietly changing the current pattern of the washing machine market and becoming a preferred choice for more and more people.
