In The Global Home Appliance Market, Innovation Is Becoming The Core Driving Force For Growth.

According to FMI data, the global home appliance market reached $70.815 billion in 2023 and is expected to continue growing at an average annual growth rate of 6.2% over the next decade. It is worth noting that "integration" has become a major trend in the current development of the home appliance market, with functional addition and spatial subtraction advancing simultaneously, further meeting the consumer's demand for multiple home appliances in limited space.
Focusing on the increasingly upgraded demand for health care in segmented populations and scenarios in the washing machine market, more and more enterprises are continuously upgrading their product space design and technical functions, further promoting the upgrading of the industry's product structure.
The "Trend Report on the Transformation of Home Washing Scenarios" released by China Home Appliance Network also points out that the trend of consumer space integration in the future is becoming increasingly prominent, achieving an upgrade from the traditional demand for home washing area functions to the composite functional requirements of laundry area, storage, pet space, and miscellaneous cleaning work. This not only improves efficiency, but also makes home work more reasonable.
Taking the washing and drying integrated machine as an example, the washing machine market was originally divided into washing machines and clothes dryers. Consumers needed washing machines to clean clothes and then took them to the clothes dryer for drying. This process not only doubles the time, but also objectively addresses the issue of the large footprint of the two machines. But in recent years, the attention to washing and drying integrated machines has increased, and more and more consumers have begun to focus on using one machine to complete cleaning. This not only saves space on one dryer, but also shortens the time for cleaning clothes.
Haier has assembled modules such as washing machines, dryers, shoe washers, and floor scrubbers to create a home cleaning room; TCL's new dual compartment washing, drying and protection integrated machine achieves integrated dual barrel washing, drying and protection; Stone Technology integrates the washing and drying modules into one and has independently developed the third drying method in the global washing and drying machine track. This is also the first "third drying technology" in the industry for washing and drying machines, following condensation and heat pump - molecular sieve low-temperature drying technology.
However, what is molecular sieve low-temperature drying technology? What technological dividends and tangible benefits can it bring to consumers?
During a talk with experts on the "Stone Molecular Sieve" drying technology held on May 21st, Professor Liu Zhongbao from Beijing University of Technology pointed out that "molecular sieve technology, as a material with high adsorption and desorption performance, has been applied in many fields such as industry and home use. Its characteristics are high porosity, uniform pore size, and large surface area. When different molecules are processed and controlled manually, strong adsorption and desorption of water molecules can be achieved. This is the drying principle of molecular sieve modules, and it also uses low-temperature drying to keep clothes away from shrinkage, deformation, wear and other problems."
Stone Technology engineer Lin Chenghu further explained that Stone Technology's self-developed molecular sieve drying technology is applied to the washing and drying integrated machine. The self-developed dual circulation air path system not only allows the molecular sieve to quickly absorb moisture on clothes in the drying air path, but also allows the moisture to be discharged from the molecular sieve in the reduction air path, restoring the water absorption capacity of the molecular sieve. Through this cycle, there is no active heat source involved in the drying chain of the Stone Molecular sieve washing and drying integrated machine, achieving true low-temperature drying.
Lin Chenghu stated that during the research and development process, the team continuously tried and applied new technologies to debug and design fan thickness, wheel speed, vibration size, etc. It took over 200 days to simply put the molecular sieve module into the washing machine and tried 19 different solutions to achieve the expected efficiency and effect of molecular sieve low-temperature drying, ultimately presenting the finished product to the market and consumers.
While providing consumers with a new choice for cleaning and drying, Stone Technology's molecular sieve washing and drying integrated washing machine has also become the industry's first washing and drying integrated machine with "wool and silk washing and drying dual certification". Its products can meet the needs of customized temperature control washing and drying, multi-dimensional health care, intelligent and refined cleaning and care, noise reduction, etc. for different fabrics of users. Not only can they be directly worn after drying, but also due to the unique advantage of low-temperature drying, they can better protect clothes. It is reported that currently, Stone Technology's washing and drying integrated washing machine category has H1 The selection of product models such as H1 Neo, H1 Air, M1, and M1 Pure has resulted in price coverage in different price ranges of 1999-5999 yuan.
Obviously, while catering to the refined and lazy consumption trend of upgrading the quality of the product category, it also provides consumers with new choices and a better cleaning experience beyond traditional condensation and heat pump drying. However, to remain sensitive to market and consumer demand and maintain an advantage in market competition, strong and sustainable innovation capabilities are required behind it.
Liu Zhongbao pointed out that the country advocates for new quality productivity, and the core element of new quality productivity is technological innovation. Leading industrial innovation with technological innovation, actively cultivating and developing new quality productivity is the basic logic and key engine for the development of every enterprise.