The Awakening Of The Washing Machine Industry, Behind The Explosive Products Lies The Scene

When we talk about changing the world, we have to mention products that are full of technology or innovation, from color televisions in the 1990s to the emergence of smartphones, which have brought about drastic changes in modern life. It seems that our lives have been pushed forward by new technologies. But is that all technology can do?
At the release of "Awakening to Care, Like a New Life, 2022 Haier Washing Machine Explosive" on June 28th, Haier had already given the answer first. The annual best-selling Haier Daidai and Beauty Wash and Dry Combination, Haier Color Box Washing Machine, Haier Dual Engine Heat Pump Dryer, as well as multiple Haier washing machine super single item collections that achieve "smart wash and dry", "natural wash", "healthy wash", "exclusive wash", "smart wash" and other hot selling products, have made their debut in the market. With the matrix potential, they keenly capture the new consumer upgrade needs of clothing washing and drying care, and layout the scene ecology first to fit users' infinite imagination of smart scenes and product upgrades.
Leading the advancement of quality life is the painstaking effort carried by explosive products
It is said that a refined life is from the inside out, and true elegance is sometimes not a luxury item but a calm and dignified detail revealed.
At the scene of Haier washing machine explosion, it can be seen that the brand new Haier color box washing machine has upgraded its "natural color washing" function in multiple dimensions after continuously deepening the scene ecology. The clothing in modern young women's wardrobes is not only colorful, but also made of a variety of materials. Various high-end fabrics such as wool, silk, and linen have different cleaning methods. Frequent visits to dry cleaners to maintain the cleanliness of clothes are not only troublesome but also costly. For this purpose, the color box washing machine upgrades its laundry detergent, dressing aid, and intelligent distribution system for color boxes, intelligently detecting the fabric, weight, water quality, water temperature, and water volume of clothes. With the help of AI big data algorithms, the machine scientifically matches three color boxes and delivers them in segments, with an accuracy of up to one milliliter. Bringing better protective, whitening, and brightening effects, the laundry detergent is soft enough to care for the skin, and can better wash high-end clothing such as wool, silk, and down.
How long does it take for a piece of clothing to go from washing to drying? At the release site, a "Rocket" level explosive Haier Diedai and Meishan Wash Dry combination gave an amazing answer: only 30 minutes. This product is controlled by a "brain" to operate the washing and drying cylinder. When washing, the dryer automatically recognizes the weight, material, moisture content, and other related parameters of the clothes and preheats them to achieve a 1+1>2 effect. In addition, there are considerations for details. The appearance design takes into account the average height of Asian women, allowing most users to operate effortlessly. The straight drainage design abandons the traditional bulky water collection box. Imagine a scene like this: before leaving for work, throw clothes that haven't been washed at night into the washing, drying, and folding machine and set the program. Within 30 minutes of automatic washing and care, you can still calmly sleep in, apply delicate makeup, or enjoy a delicious breakfast. No wonder the female guests who have experienced it on site are so excited that they want to place an order immediately.
The scene ecology subverts the ultimate experience, which is the logic of Haier's frequently popular products
As indigenous people who grew up in the Internet era, the post-80s and post-90s people, in addition to pursuing high-quality products, pay more attention to the intelligent operation experience brought by the sense of technology. Washing procedures that can be completed by using small programs and other simple operations on mobile phones are their dream life scenes. For the first time, the smart twin washing machine is equipped with NFC and "photo washing" functions, providing young users with a richer and more convenient health care scene.
In recent years, during e-commerce promotions such as Double Eleven and 618, the sales data of dryers, as representatives of "happy goods," have become increasingly impressive. Nowadays, there are more and more families raising pets, and a tricky scene has emerged: cat fur can easily adhere to clothes, and there may be allergic reactions caused by mites. Haier's Xianmei clothes dryer timely captures user needs and brings milestone "dual engine heat pump" technology, allowing large clothes to dry both inside and outside in a relaxed state. It can also enhance fragrance and eliminate mites, greatly enhancing the sense of happiness in life. It can also free up the space on the balcony, allowing children to take a lazy nap to their heart's content.
What kind of washing machine do parents like? In addition to not being too complicated to operate and making enough noise, the most important thing is not to be harmful to health, especially under the influence of the epidemic. Many consumers choose washing machines and pay special attention to the "self-cleaning" function. A fully healthy Yitong washing machine can ensure that laundry dirty water does not circulate inside the loop, effectively eliminating secondary pollution of bacteria and dirt, and truly safeguarding the health of parents.
In summer, close fitting clothes almost need to be changed and washed every day, especially for families with two or three children who have to face the living scene of "zone washing". Haier Smart Sensing's "anti drop" wall mounted washing machine is equipped with intelligent anti drop and UVC deep ultraviolet sterilization technology, which can perfectly meet the user's desire to install a fully functional and space saving wall mounted washing machine above the original drum washing machine on their balcony.
The pain or itching points behind the scene often indicate opportunities to create explosive products. The emergence of a single explosive product may be accidental. Haier has been able to continuously hit the scenario based solutions in the minds of users, creating a explosive product matrix that contributes long-term traffic with thousands of people and faces, and becoming an innovative leader in the new technology era industry and lifestyle. Behind this lies not only strong comprehensive technical strength, benchmark product innovation, and the cohesion of the new ecosystem, but also a keen insight into the upgrading needs of user quality life.
The true charm of technological change is to meet users in a warm way
In the future, full scenario solutions that can meet the needs of smart living will increasingly become a trend in industrial development, and the era of pure "technological hype" for the washing machine industry has disappeared. Haier clearly saw it earlier and opened up a new path for industrial development based on this logic: on a more solid foundation of "ultimate technology", it further explores the value of scenarios and platforms, and uses more scenarios about ideal life as a starting point to achieve cross ecological full dimensional connectivity through technology, rebuilding the connection between people, products, and scenes. This is also the huge incremental space and innovative imagination brought by Haier's full scenario capabilities.
What will happen on the future path of cleansing revolution? Haier has shown us the real changes that have occurred due to the scene and ecology, and will also open up new perspectives for the technological transformation of the global washing machine industry. It may not be difficult to create a brand that can occupy the minds of consumers from 0 to 1, while Haier has achieved commercial value from 1 to 100. Pathfinder may be pleased to laugh: the survival law of the scene era is so profound and easy to understand.