With The Disclosure Of The 2025 Annual Report Of China's Home Appliance Giant, A Magnificent Picture Of China's Home Appliances Is Slowly Unfolding in Front Of The World

The overseas revenue of Midea Group reached 169.034 billion yuan in 2025, a year-on-year increase of 12.01%. This growth rate is significantly higher than the revenue growth rate of 7.68% in the domestic market. Its overseas revenue accounted for 51.52% of the total revenue;
Haier Zhijia's overseas market revenue reached 143.814 billion yuan, a year-on-year increase of 5.43%. Not only is the growth rate 2.2 percentage points higher than that in China, but also the foreign revenue is 1.3 billion higher than that in China, accounting for more than 50%;
Hisense's overseas revenue of home appliances exceeded 35.6 billion, a year-on-year increase of 28%. Overseas revenue accounted for nearly 40% of total revenue. Hisense video's overseas operating revenue was 27.952 billion yuan, a year-on-year increase of 1.295 billion yuan. The growth rate and total volume also exceed the domestic market：
TCL Zhijia's overseas business revenue reached 13.495 billion yuan, accounting for 73.5% of the operating revenue, with a year-on-year increase of 31.82%.
The financial data of the giants basically faithfully reflect the overall changes of China's household appliance industry in the world.

The overseas sales scale of Chinese household appliance enterprises continues to expand
According to the annual report of China's household appliance industry in 2025, the export scale of China's household appliance industry reached 712.2 billion yuan in 2025, a year-on-year increase of 15.4%; The sales scale in the domestic market was 846.8 billion yuan, an increase of 9% year on year.
According to the data of the General Administration of customs, China exported 4481.44 million household appliances in 2025, a year-on-year increase of 20.8%. Specifically, 61.59 million air conditioners were exported, a year-on-year increase of 28.3%; 80.32 million refrigerators were exported, a year-on-year increase of 19.7%; 32.86 million washing machines were exported, a year-on-year increase of 14.2%; 109.78 million LCD TVs were exported, up 11.4% year on year.
As the world's largest home appliance manufacturing base, China's home appliances have leapt from full import and self-sufficiency to global export. With the continuous progress of going to sea, the importance of Chinese household appliances in the international household appliance market is becoming more and more obvious.
In terms of production capacity, in 2024, the production capacity of China's three "traditional white electricity" (i.e. air conditioners, refrigerators and washing machines) was nearly 600million, accounting for 65.5% of the global share; Compressor and motor, the core components of the "three white electricity" made in China, account for 95% and 87% of the world respectively.
In addition, the production capacity of kitchen appliances and small household appliances in China also accounts for more than half of the world.
In terms of sales, many varieties of Chinese household appliances have become the "favorite" in the international market.
The report data released by the data agency runto shows that in 2024, the export volume of China's TV brands exceeded 53% of the global share for the first time, completely replacing South Korea and becoming the world's first.
Jiashaoqian, chairman of Hisense Group, said in the media that "made in China" refrigerators and washing machines account for more than 50% of the global market, air conditioners account for more than 80%, and the export scale ranks first in the world.
Data from Euromonitor International, a market research agency, shows that Haier's retail sales of large household appliance brands rank first in the world, and the retail sales of refrigerators and washing machines rank first in succession. In the field of laser display, Hisense video has completed the research and development of the industry's first global ultra bright laser TV. The global shipment share of laser TV has reached 65.8%, ranking first in the world for six consecutive years.
It is noteworthy that such a leading position has not only been achieved by the European and American markets. On the contrary, in order to disperse the continuous trade restrictions of European and American countries in recent years. China's home appliances have carried out diversified international market development, and the global home appliance market has entered the "China era".

Home appliances are the focus of foreign enterprises' procurement in China
The demand of emerging markets such as Southeast Asia, Africa and the Middle East for China's household appliances, especially white appliances, is also growing rapidly, providing new growth impetus for China's household appliance exports.
According to the statistics of China Chamber of Commerce for machinery and electronics, in the first three quarters of 2025, the cumulative export of China's household appliances (white electricity) products to the Asian market was 35.36 billion US dollars, an increase of 12.7% year-on-year, and the growth rate was nearly 13 percentage points higher than that of the same period last year; Exports to Latin American markets totaled US $9.67 billion, with a year-on-year growth rate of 33.5%; Exports to the African market totaled US $4.23 billion, a year-on-year increase of 14.0%. The growth rate was higher than that of exports to European and American countries.
In this process, Chinese household appliances have completely got rid of the inherent label of "low quality and low price". With the support of huge scientific research investment and strong manufacturing capacity of the industrial chain, China's home appliances are becoming a global "hard currency" with the characteristics of high cost performance.
Jia Shaoqian believes that China's household appliances have the "three high" advantages of "high technology, high added value and high quality", showing a new trend of intelligent, high-end and branded household appliances export.
Therefore, after the United States put forward the so-called "equal tariff" card, Americans began to hoard Chinese household appliances crazily. This has become one of the best footnotes for the core competitiveness of China's household appliances.