AWE2024: Driving Innovation And Consumption Positive Cycle To Accelerate The Landing Of New Scenes Of Smart Life
On March 14, 2024, the world's top home appliance and consumer electronics technology event, the 2024 Appliance & Electronics World Expo (AWE2024), will open at the Shanghai New International Expo Center. With the theme of "Intelligent Technology, Enjoying Life", this year's AWE will cover 13 exhibition halls and attract more than 1,000 leading home appliance and consumer electronics companies from around the world to participate. The expo will showcase the latest innovative achievements in the home appliance and consumer electronics industry, present the intelligent lifestyle of the new era of artificial intelligence, and depict a more desirable scene-based intelligent life for global consumers.
Photographs were taken in the AWE2024
AWE2024 Ushers in the Annual Home Appliance "Upgrade" Era
On the eve of the AWE2024, home appliances and consumer electronics industry ushered in a heavy positive policies. The fourth meeting of the Financial and Economic Commission of the CPC Central Committee clearly proposed to encourage the replacement of traditional consumer goods, including home appliances, and promote large-scale recycling. The report on the work of the Government in 2024 will also encourage and promote the use of consumer goods as a priority this year.
As one of the world's three major electronics and consumer electronics exhibitions, AWE has always been regarded as the technology development trend and consumer consumption trend. Participants will hold nearly 100 wonderful conferences of new products, new technologies and new strategies in AWE at the same time. Value countries in new policy, AWE2024 shows the new products, new consumption scenarios, new way of life, will become the main consumer in new choice, powerful pull electrical appliances and consumer electronics industry intelligent consumption, green consumption, scene, to boost consumer confidence, promote industrial innovation and sustainable development has extraordinary significance.
The application of artificial intelligence and other technologies in the field of home appliances and consumer electronics will become the focus of AWE2024, and the exhibition will focus on high-end, customized, integrated and integrated intelligent home appliances and scenario-based intelligent Internet life solutions.
From AI phones at the forefront of technology, 8K ultra-high-definition TVs that bring a more perfect entertainment experience, to flat-panel refrigerators that perfectly integrate with home design, air conditioners that can customize suitable temperature and fresh and clean air, smart kitchen appliances that bring infinite imagination to future life, and innovative products and solutions tailored for different groups, segmented user groups and diversified scenarios such as e-sports, camping, pets, elderly and maternal and infant care... All these high-tech home appliance and consumer electronics products and solutions exhibited at AWE make people full of imagination for the future good life. What's more exciting is that, through the strong promotion of the trade-in policy this time, these will truly land in the real life of thousands of households. Therefore, the upgrade promoted by the national level this time is not simply the replacement of old products with new ones, but the replacement of people's lifestyle and quality of life. Through this upgrade, we can accelerate and increase the speed of these innovative products entering more families, so that people can feel the results of the high-quality development of an industry and enjoy a better life.
In order to implement the new policy, AWE and Shanghai Pudong District Commerce Commission and other departments held the "2024 Pudong Home Appliance Life Festival", and AWE2024 appeared as the main venue of the event. In addition, the AWE organizers will jointly jingdong, TikTok, taobao and other big live broadcast platform on March 14 night AWE live night, will also on March 16 as AWE consumers, will invite Shanghai consumers to visit the AWE experience, and with jingdong, Tmall, and other top flow electricity business platform for a variety of forms of promoting consumption activities.
Empowering dual circulation, AWE's global influence reaches a new peak
Relying on a powerful Chinese home appliances and consumer electronics industry, AWE is not only limited to China's local market, is striding to the international development, its international influence, to lead the global household appliances and consumer electronics market consumption trend, anchor the development direction of industry technology and beacon value gradually received recognition around the world.
In response to the complexity, severity, uncertainty rising the external environment, AWE organizers specially invited China WTO chief negotiator, the former vice minister of foreign trade Long Yongtu in "sustainable is the future" theme on home appliances and consumer electronics industry in the current international situation how to get through double cycle point card point, better integration and service to the global market.
Accelerate cross-border integration and build a high-value open cooperation platform.
The industry is constantly innovating and changing, and AWE is also changing according to the situation. As carrying industry innovation and innovation accelerator function platform, AWE constantly crossover, broken, gradually covering consumer wisdom life whole scene, and extends to wisdom entertainment, household, design, travel, health care, education and other related fields, think semiconductor and artificial intelligence head enterprises also with AWE more in-depth cooperation, AWE increasingly become a connected home appliances and consumer electronics industry and cross-border industry open cooperation platform.
