Washing machines open a new path of integrated development and open the future of "big cleaning"

"Integration" is a major trend in the development of the current home appliance market. Through functional addition, space subtraction is realized to meet the needs of consumers to use a variety of electrical appliances in the limited household space. Focus on the washing machine market, the current people buy washing machine products gradually from item to more sets of purchase evolution, and it also formed the contradiction of space bearing, reversed transmission enterprises constantly upgrade the product design form and technical function, with compound, modular laundry cleaning solutions, maximize the value of the user demand for a variety of segmentation wash protection.

Washing machine integration trend is prominent

With the increasingly upgraded demand of consumers for health care for subdivided groups and scenes, washing machine categories continue to be subdivided, generating many subdivided categories such as underwear machine, shoe washing machine and clothing care machine, etc., bringing users a cleaner experience in a more professional cleaning way. Based on the current situation that the Chinese family space area is generally small, it also leads to the spatial contradiction between a variety of products and the residential area. Therefore, the integrated development of multi-category and multi-functional superposition is quietly becoming a trend in washing machine products.

For example, the washing machine only had the cleaning function earlier, but now it takes health washing as the core, superimposed washing and drying, sterilization, mite removal and other labels, and realizes clean protective clothing through intelligence. It is the "small integration" development of function superposition to promote the upgrading of the product structure. For another example, with consumers' attention to the baking function, the washing and drying machine and washing and drying set products, which are born under the background of quality upgrade and space contradiction, combine their user needs through the double superposition of functions and form, and realize the "big integration" development of the products.

And looking at the new market products in recent years, Hisense integrates an ultrasonic glasses-washing device between the washing machine and the clothes dryer, Washing and drying machine can not only wash clothes, It can also clean your glasses and jewelry; Haier combines the washing machine, clothes dryer, shoe washing machine and floor washing machine modules, To create a family cleaning room; Haier has obtained the patent of washing clothes and washing shoes integrated machine; TCL's new twin cabin washing and drying integrated machine, In addition to the integrated two-bucket washing and drying integration, Also adopted an integrated hydropower design, No need to design additional pipeline lines during the decoration; Cygnet double washing station products, The washing machine, sweeper, floor washing machine three set into one; COLMO double-washing station products, It integrates washing and drying machine and sweeping robot, In addition to confirming that the integration trend of washing machines has become more and more prominent, It can also be seen that, The current development of washing machines, More toward washing clothes, cleaning the ground of the family big cleaning mode development.

"The integration of washing machines and other cleaning appliances is a major trend in the industry."A white electric enterprise to the national grid, sweep drag all-in-one machine is need to place alone, in China most of the narrow residential area will be more than an independent ground position, in addition, now sweep drag all-in-one machine in adding automatic water function, which requires near drainage, and the home waterway location usually in hutch defends, balcony, is and washing machine space, so the washing machine and cleaning home appliances combination, solve the family space and near drainage convenience problem.

But at the same time, he also mentioned that the trend of the development rhythm will not necessarily soon, because the current companies are in the stage, the new form has not become the mainstream industry trend, " in terms of current industry development, the integration of washing machine and dryer is the mainstream of the industry integration, each enterprise in resources key layout, this is the earliest of the washing machine industry integration form."

Family labor dynamic line reform, to promote the development of the big clean model

As the above white electricity enterprise people said, the current big cleaning mode of the washing machine form is still in the industry exploration stage. Zhang Yi, CEO and chief analyst of IMedia Consulting, also said that the development of the product form of the big cleaning model depends on the feedback of the consumer market, " But washing machine has been the default essential product in the family, which can integrate the needs of users for health, cleaning and other aspects, to promote the implementation."

In PWC researcher Zhang Xing pointed out that the integration of big cleaning mode does greatly improve the clean convenience and efficiency, but different family personnel size, living space and layout, the capacity and space limit of the washing machine, the washing machine in product form development has certain difficulty, moreover also need to consider the noise, vibration and energy consumption, " consumer acceptance of the big cleaning mode needs further research, its future development to comprehensive consideration market demand, technology maturity, cost, and other factors."

The industry has achieved breakthrough development in the innovation and exploration, and in this process, it also provides new opportunities for some products that were once a flash in the pan. For example, in only one year, the shoe washing machine went from explosive fire to dumb fire. GFK China Yikang data shows that the retail volume and retail sales of online shoe washing machines from January to August in 2023 decreased by 29.1% and 14.5% respectively year-on-year. And recently Haier obtained the patent of washing shoes all-in machine, which seems to indicate that the future shoe washing machine will be used as a value-added function in washing machine products, which also fits the delicate lazy consumption trend of current user quality upgrade. To this, Zhang Xing said, in product form, not only shoe washing machine, wrinkle eliminator also possibly can realize integrated integration with washing machine.

And behind the product upgrade, is also the embodiment of the current family labor line change. State grid released in the family laundry scene change trend report, according to the future space integration trend increasingly prominent, from the traditional demand for family laundry area function, to the laundry area, storage, pet space, scattered cleaning work composite function demand upgrade, which improve the efficiency at the same time, also let the family moving line work more reasonable.

To this, the above-mentioned white electricity enterprise personage said, the balcony conforms to the conditions of water, electricity, space, this and wash the development path of the industry is consistent, " for example, its product form should occupy the space area of nearly twice the original size, the balcony is very good bearing space. Nevertheless, also having certain difference between different areas, northern area is given priority to with toilet, southern area is put in the balcony more, this and the door model structure of north and south side has certain relation. Enterprises should adapt measures to local conditions."He said, users and enterprises, are more want to the balcony become leisure space in the family, rather than pure function space," so our enterprise has been committed to through the product upgrade to improve the user's quality of life, but the new category of education needs time, the development of big clean mode need industry consensus, continue to promote."