Green Intelligence Two-wheel Drive in The Home Appliance Industry: Leverage The 100 Billion Market By Changing The Old For The New, And The New National Standard Reshapes The Consumption Choice

(Financial Network News Reporter News) With the in-depth promotion of the country's "old for new" policy and the implementation of a series of new national standards, China's home appliance industry is at the key node of transformation and upgrading in 2024. Driven by the dual main lines of "green low-carbon" and "artificial intelligence", the industry not only brings consumers safer and more intelligent product choices, but also activates a huge stock update market.

Policy resonates with the market, "it's easier to get rid of the old and more willing to replace the new"

At present, the national home appliance trade-in policy has entered the stage of substantial implementation. Unlike in the past, this round of policies aims to open up the whole chain of bottlenecks in the recycling and disassembly of waste household appliances and replacement consumption through the multiple combination of "financial subsidies + enterprise concessions + platform support".

On the one hand, the policy directly reduces the cost of consumers' purchase of energy-efficient and low-carbon household appliances through subsidies. On the other hand, the head enterprises responded positively. For example, Haier is building a digital recycling platform nationwide. Users can use the official applet for one-click valuation, make an appointment for door-to-door disassembly, and obtain exclusive replacement subsidy coupons. JD.com, Suning and other platforms have launched the "cross-category replacement" service in conjunction with the brand. Old TVs and old refrigerators can be discounted and replaced with new products of different categories.

Industry analysts predict that this move will effectively solve the pain points of "difficult to recycle, low valuation and annoying disposal" of old household appliances, greatly improve consumers' willingness to replace them, and is expected to directly leverage the 100-billion-level incremental market in the next three years.

The new ruler has been established, and safety and intelligence have become "hard indicators"

While the market is hot, the technical specifications of the product are also being upgraded synchronously. What has attracted wide attention is the popularization of the series of standards for the safe use of household appliances. The standard sets a clear "retirement age" for all kinds of household appliances. For example, the safe service life of refrigerators and air conditioners is 10 years, and washing machines and range hoods are 8 years. Manufacturers must mark the products in a prominent position, and popularize the risks of power leakage, fire, energy efficiency decline and other risks caused by over-service to consumers.

At the same time, in view of the uneven functions of smart home appliances in the market, the new "General Technical Requirements for Smart Home Appliances" is becoming a new ruler for the industry. The standard divides the intelligence level into five levels from L1 (intelligent control) to L5 (active intelligence). For example, air conditioners that only support mobile phone remote switching belong to L1 level, while air conditioners that can automatically adjust the operating status according to family members' habits and indoor and outdoor temperature and humidity may reach L4 or L5 level. This will make "pseudo-intelligent" products nowhere to hide and help consumers make clear judgments.

The new ruler has been established, and safety and intelligence have become "hard indicators"

While the market is hot, the technical specifications of the product are also being upgraded synchronously. What has attracted wide attention is the popularization of the series of standards for the safe use of household appliances. The standard sets a clear "retirement age" for all kinds of household appliances. For example, the safe service life of refrigerators and air conditioners is 10 years, and washing machines and range hoods are 8 years. Manufacturers must mark the products in a prominent position, and popularize the risks of power leakage, fire, energy efficiency decline and other risks caused by over-service to consumers.

At the same time, in view of the uneven functions of smart home appliances in the market, the new "General Technical Requirements for Smart Home Appliances" is becoming a new ruler for the industry. The standard divides the intelligence level into five levels from L1 (intelligent control) to L5 (active intelligence). For example, air conditioners that only support mobile phone remote switching belong to L1 level, while air conditioners that can automatically adjust the operating status according to family members' habits and indoor and outdoor temperature and humidity may reach L4 or L5 level. This will make "pseudo-intelligent" products nowhere to hide and help consumers make clear judgments.