Nvidia in Advanced Talks To Invest in AI Search Startup Perplexity At $30‑Billion Valuation

Chip giant Nvidia is negotiating a major investment in artificial‑intelligence search firm Perplexity AI that would value the startup at more than $30 billion, according to people familiar with the discussions.

The potential deal would combine one of the world's most powerful makers of AI chips with one of the fastest‑growing consumer‑facing AI platforms. Talks also cover a long‑term technology‑licensing agreement to secure GPU supply for Perplexity's expanding large‑language‑model operations.

Founded in 2022, Perplexity has gained millions of users with its conversational search engine, which delivers real‑time, cited web answers as an alternative to traditional search services. Over the past year it has rolled out enterprise‑grade tools targeting corporate knowledge‑search workflows.

Should the investment close, Nvidia would deepen its footprint across the full AI stack, moving beyond supplying graphics processors into direct stakes in high‑growth application‑layer companies. Financial terms have not been finalised and negotiations could still fall apart, insiders warned. Neither Nvidia nor Perplexity issued official statements confirming the discussions on Monday.

Industry analysts said the rumoured $30‑billion valuation signals investors remain bullish on consumer‑AI applications, even as global regulators increase scrutiny over search‑market competition and the rising cost of large‑model computing infrastructure.