Overseas Small Appliances Are Booming, With Air Purifiers, Humidifiers, And Air Fryers Leading Brand Growth

Overseas small appliances are booming, with air purifiers, humidifiers, and air fryers leading brand growth. 1) On the industry side, overseas market demand is gradually recovering and in the replenishment stage, and the scale of the small home appliance industry is expected to continue to increase. 2) On the company side, the product matrix of the three major brands is constantly enriching, and advantageous categories such as air purifiers, humidifiers, and air fryers are expected to lead the company's revenue and performance to continue to grow rapidly.
Levoit: Continuously consolidating the leading advantage of environmental appliances, actively expanding new categories such as vacuum cleaners and fans. 1) Environmental appliances: In 2023, the company's air purifier and humidifier categories continued to lead the sales market share in the United States, while tower fan products achieved good sales in both the European and American markets. 2) Cleaning appliances: The company actively lays out new types of vacuum cleaners, and the LVAC-200 pet friendly vacuum cleaner launched in 2023H2 has rich cleaning methods and usage scenarios, highlighting its differentiated competitive advantages.
Cosori: The air fryer business in the European market is growing rapidly, and the product end DC motor and double frying basket design are expected to support growth. 1) Industry side: The global air fryer market has broad growth potential, with an expected market size of 1.431 billion US dollars in 2028 and a CAGR of+7% from 2023 to 2028. There are structural highlights in the United States, Germany, and India regions. 2) Company side: Diversified channel layout and outstanding performance in the European market. In 2023, it maintains a leading market position in both Spain and Norway, with market share of approximately 31.5% and 43%, respectively; The new DC fryer products and double frying basket designs on the product side are expected to better meet the needs of overseas consumers, thereby providing support for the company's business growth.
Etekcity: Focusing on health monitoring and personal care devices, AI empowerment combined with the Vesync app is expected to enhance the interactive experience. According to GWI's forecast, the global health economy market size is expected to reach 847 million US dollars in 2027, and Etekcity, as a brand that continues to cultivate in the field of health monitoring equipment, is expected to share the industry growth dividend. At the same time, multiple products under the brand support connecting to the Vesync application, achieving data tracking while urging users to cultivate good lifestyle habits through dietary advice, target management, and other methods. We believe that the interaction experience of the company's hardware paired with the Vesync app is expected to be improved under the empowerment of the AI big model, comprehensively helping users build a healthier living environment and habits.