Post-2000s 'revamp' New Year's Eve Dinner, Suning.com Sees A 35% Increase in Small Kitchen Appliances
Use ham sausages to line the edge and pasta as the base, pour in the egg mixture, then spread the filling and cheese on top. After placing it in the steam oven, the pizza directly 'evolves' into a 'three-bedroom apartment'; dissolve sugar in water in the microwave, and in 6 minutes you can enjoy DIY candied hawthorn skewers; cook rice and dishes in one pot with a rice cooker... As the Spring Festival approaches, the popularity of 'creative New Year's Eve dinners' continues to rise on social media, with videos on topics like #PizzaEvolvesIntoThreeBedrooms, #DIYMicrowaveCandiedHawthorn, #CreativeNewYearEveDinner, and #CookingCreativelyIsFast surpassing 1 billion views.
This wave of popularity is by no means accidental; behind it lies the evolution and transformation of the New Year's Eve dinner. In the past, traditional New Year's Eve dinners emphasized "seven dishes and eight bowls," with long preparation times and complex cooking processes. As the post-2000 generation takes over as the 'hosts of the Spring Festival,' their approach to cooking the New Year's Eve dinner focuses on the fun of the process, the surprise of the result, and overall efficiency. They are more willing to experiment with innovative dishes and adept at using small kitchen appliances to enhance cooking efficiency. According to Suning.com data, since the start of the lunar month, sales of small kitchen appliances such as air fryers, microwaves, rice cookers, and steam ovens have increased by 35% year-on-year.
"'Rebellious New Year's Eve dinners' may seem unconventional, but the essence is that the post-2000 generation is creatively reconstructing traditional dinners. By using common household appliances, they balance ease of operation with the ceremonial feel of the New Year." A Suning.com appliance manager noted that the post-2000 generation develops new functions and uses for rice cookers, microwaves, air fryers, and other small appliances, not only lowering the barrier for beginners cooking the New Year's Eve dinner but also gaining a sense of control and satisfaction in the process, turning cooking from a 'ceremonial burden' into 'instant gratification.'
At the Suning Max store in Nanjing Xinjiekou, Ms. Lin, trying out a new air fryer, shared: "In the past, preparing a table of dishes took two to three hours. With the air fryer, I can cook several dishes at once and even try making trending dishes like crispy roast pork or cheese durian puffs. It's both convenient and creative. This year, I plan to get an even smarter one to make a table of innovative New Year's dishes."
The popularity of 'rebellious New Year's Eve dinners' is further driving the evolution of kitchen appliances, which are upgrading toward 'multi-functionality, intelligence, and convenience.' At Suning.com stores, new air fryers are widely equipped with steam injection zones to enhance ingredient texture; microwaves have added one-touch defrost functions; rice cookers incorporate micro-pressure technology for more efficient and flavorful cooking… These advancements perfectly reflect young people's dual pursuit of cooking efficiency and fun.
As the Spring Festival approaches, demand for New Year goods continues to rise. To meet consumer needs for kitchen upgrades and holiday gifts, Suning.com has continued to intensify kitchen appliance-themed promotions during the New Year shopping festival, offering brand subsidies of up to 30% off, exclusive group-buy customization options, covering categories such as air fryers, microwaves, rice cookers, electric hot pots, and food processors. Consumers can also receive coupons of up to 300 yuan at Suning.com's local live-streaming sessions.
It is reported that the event will continue until February 15. Suning.com will hold themed activities such as food fairs and New Year's Eve dinners in stores nationwide. By combining traditional New Year customs with smart home appliance experiences, they recreate classic homemade New Year dishes using smart ovens, smart rice cookers, and automatic cooking machines, allowing users to experience the flavors of the New Year through smart home appliances.
