Product Trends in The Washing Machine Industry Intelligent And Exquisite Care With Ultra Thin Flat Embedding Leading The Trend

On March 14,2024, the China Home Appliances and Consumer Electronics Expo (AWE2024) opened in Shanghai. Casa emperor, haier, Bosch appliances, Siemens appliances, panasonic, samsung, hisense, TCL, and many other brands of washing machine product, highlights, spare no effort to show their function of the traditional washing subversive breakthrough and sublimation, from the basic washing to all delicate wash metamorphosis, "foil" technology also ushered in the new upgrade iteration.

 

As an authoritative technology trend observer in the industry, China State Grid Product Center has deeply analyzed and keenly captured the development context of the AWE2024 washing machine product industry. From "washing" to "washing", washing is unprecedented; in intelligent washing and interactive experience scenarios, the operation becomes more convenient; health sterilization function is standard to create more advanced health washing and drying solutions. Not only that, the washing machine is fully integrated into the modern household aesthetics.

Washing and drying and care technology is fully upgraded and integrated

As a daily necessity of modern family life, its role has long been deeply rooted in people. With the continuous pursuit and improvement of the quality of clothing washing and care, the demand has already expanded from simple washing effect to a new concept of multi-dimensional integration such as deep cleaning technology, efficient drying, self-cleaning and maintenance.

At the scene, the iQ 700 superoxygen washing machine in Siemens special exhibition area applied the "superoxygen air washing" black technology, with the help of oxygen converted superoxygen molecules deep fiber, efficient removal and sterilization. Haier Yunxi washing and care set is equipped with its original direct drive essence to wash and carefully care for all kinds of fabrics and coatings. Its double-engine heat pump clean technology can achieve 1:1 positive and reverse rotation in all time, and stably maintain the drying temperature of about 56℃ in the cylinder.

 

Panasonic brought the set of washing, drying, protection as one of the Himalayan intelligent all-in-one machine. Equipped with water purification function, in the process of washing while clean water while washing. Unique technology Nano Yi technology, six exquisite maintenance.

 

First in AWE2024 exhibition, Casardi integrated heat pump washing and drying all-in-one machine has a large capacity of 20kg, and innovatively integrates the comprehensive "integrated washing, drying and care" function mode of washing, drying and professional care.

 

Of course, there are also many professional clothing care products at the AWE2024 site- -clothing care machines. LG showed off the Styler's new clothing care machine, with a handheld steam ironing machine, a dynamic removable coat hanger and Dual TrueSteam technology. In the original foundation has improved the performance in drying, dehumidification and wrinkle removal. Samsung, Zhuo Li and other brands also brought all kinds of clothing technology of clothing care machine products.

Flat inlay design multiple aesthetics leads the new trend of household

After years of development, the washing machine has entered a new era of "aesthetics" in the appearance design. Ultra-thin embedded design is closely connected with the mainstream trend of home decoration integration, which has become an important direction of washing machine appearance innovation.

 

As the consumer accepts the degree to improve continuously to the integration of household appliances, plus the continuous influence of embedded trend, the washing machine pays more and more attention to the beauty of flat set on the design. On AWE2024, LG, Hisense, Haier, Casati, TCL and many other brands have launched ultra-thin flat embedded products. Besides reducing thickness in order to achieve flush with ambry, more manufacturers begin to pay attention to panel appearance and design. The traditional function button is replaced by touch screen or knob, the panel from curved to 90° section, making the front more concise and the design style of the washing machine is more simple and fashionable.

 

In addition, the trend of personalized design also shows a more diversified innovation trend. Hisense has launched the "Roman Holiday" washing machine, which perfectly combines retro aesthetics and modern technology. macaron color with rounded appearance and mechanical knobs, bringing users the dual enjoyment of art and quality.

In AWE2024, many washing machines full of artistic sense are displayed in a variety of forms, so that people can appreciate the charm of art, and rediscover and love the process of laundry.

AI explosion washing machine can also be the whole "flower work"

With the expanding demand, modern consumers need a smart washing machine even more. For example, through a series of intelligent technologies, the automatic adjustment of speed, water temperature, detergent dosage and other Settings, making the laundry process more intelligent and convenient, and then transformed into an intelligent "laundry housekeeper".

 

 

In terms of intelligent washing, Samsung exhibited the new BESPOKE Bin Platinum series washing / clothes dryer. Through AI washing and AI intelligent drying, it senses the turbidity and weight of clothes, and automatically adjusts the program to achieve the best washing and drying effect.gorenje The whole line of laundry room products is equipped with AutoDoes intelligent delivery technology, AI intelligent program, and water hardness intelligent detection, etc., perfectly integrating art and technology. Whirlpool W11 · Shuangchen series integrated washing and drying composite machine through a screen of intelligent control, the sixth sense of intelligent washing and drying with multiple sensors and intelligent algorithms to work together, to achieve the wash and clean, clean and stop.

Changhong, through the support of 5G technology, so that the intelligent voice control is more smooth and free. By simply giving voice commands to the washing machine, it can respond quickly and automatically complete a laundry process of washing, bleaching, and dehydration.

Demand upgrading pays more attention to personalized adaptation

In the tide of experience economy, consumer behavior is increasingly perceptual and personalized. For example, people living alone may do little laundry at a time and need to save several days to wash together, while families with children need to separate baby clothes from adult clothes.

 

 

AWE2024, Casati, Arda, Kukai and other brands launched a mini washing machine to meet the needs of the subdivided scene. These products not only require time to wash underwear, but also provide intimate care for the baby and the family clothes.

Authoritative statistics show that the size of generation Z people aged 15 to 29 in China is close to 230 million people. This generation of young people not only emphasizes the expression of personality, but also have a rational consumption concept, reflecting the unique mark of The Times and the view of life keeping pace with The Times. Therefore, home appliance products also need more personalized adaptation. For example, "both cats and dogs" is the dream of many young people. However, a pet's hair is not clean.

 

In view of this, Panasonic launched the new "Panasonic Xtra Manyue berry series", the "X gene" of its washing and drying products, providing more than 99% of the sterilization and mite removal and hair removal and drying functions, effectively solving the problems of sticky hair, bacteria and mites, and easily realizing the "freedom of pet cats and dogs".

 

Leader Bring the small blue box washing all-in-one machine, the water will flow through the "small blue box" in the rinse stage and release the stable concentration of sterilizing ingredients, achieving 99.99% of the sterilization effect. For pets, the hydrophilic nature of their killing ingredients and the colorless and tasteless advantages, to avoid affecting the health of pets.

AWE2024 Show the cutting-edge innovation in the field of washing machine, the major brands show the subversive upgrade of the traditional washing function, and more led by exquisite washing and intelligent health, making laundry more intelligent and personalized. From the professional nursing wool, silk washing machine to the clever design of mother and baby washing function, all reflect the deep understanding of user needs. And the appearance design of the ultra-thin flat inlay highlights the artistic aesthetic feeling of the appearance of the washing machine, and perfectly integrates with the modern home furnishing. At the same time, intelligent washing to meet the more delicate needs of users.

In the future, these innovations will continue to lead the washing machine industry to a more intelligent, healthy and personalized development direction, injecting new impetus into the family science and technology life.