Some Advertisements For Washing Machines On Mother's Day Are Uncomfortable

Approaching Mother's Day, many brands have carried out marketing activities. And the elevator advertisement of famous laundry detergent brand puts, caused many people to ridicule however.

On the poster, the advertising copy of "Make mom's laundry easier, easier and easier", the "Mom, you use first" printed on the product gift box and many silhouettes of women doing housework alone in the background have caused a lot of controversy.

Netizens think that this kind of advertising copy is preconceived, shaping the laundry into a mother's exclusive housework, with a strong stereotype. Some netizens said that housework = gifts, mother's Day gift gifts why to send cleaning products. Housework should be shared with the whole family, not the "exclusive" work of a single family member. Some netizens said that since they want to make money, of course, they should consider the feelings and ideas of consumers. In response, the brand also said, the advertisement was intended to express gratitude to the mother, but it did not expect to cause such a misunderstanding.

As we all know, the washing machine is made to replace the hands to free people from the housework. To develop the good habit of saving water is the conscious action of every family and everyone. Large clothes use washing machine centralized washing, for underwear, socks this small pieces of clothes are advocated hand washing. Experts say underwear and socks should be washed a day. Microbiologists have found that a pair of worn underwear contains 0.1g of feces, which contains 1 million viruses and 100,000 bacteria... Even overnight washing can make bacteria grow, making it more difficult to clean. And people's feet have more than 250,000 sweat glands, every day they are secreted sweat, keep the feet healthy, timely replacement and cleaning socks are very necessary.

Get rid of the bondage that has washing machine to wash clothes even daily, in recent years, the mini washing machine of small capacity walks into more and more families. All sorts of mini washing machine, met the demand of people classification washing, cleaning small clothes, let many consumers moved to buy "the second washing machine" idea.

Owei cloud net 2023 washing machine market summary shows that around the space to do subtraction, mini washing machine growth is rapid. According to the online monitoring data, the retail volume of washing machines with 3 Kg and below accounted for 6.0%, up 0.9% year on year, and the retail sales accounted for 3.5%, up 0.3% year on year.

With the improvement of living standards, people rely more on the changes brought to their lives. Mini washing machine volume is small, convenient to use, had obtained the love of many consumers. Early mini washing machine function is relatively single, can realize laundry automation. With the development of technology, people's expectations for it have become higher and higher. Nowadays, the variety of mini washing machine on the market is diverse, and many manufacturers also have the relevant layout. Due to the diversification of consumer demand, the focus is also different.

For example, stone technology recently listed the mini washing and drying machine, with molecular screening technology as a selling point, can quickly adsorb and discharge moisture, to ensure that the drying process is mild protective clothing. Hisense in this year's AWE2024, brought the appearance and color of the traditional washing machine Roman holiday series retro washing machine, round shape bright color, attracted visitors to stop. In addition, there is a young brand jue fei launched the inner tube mini washing machine, to meet the needs of a variety of clothes.

Washing machine market is an old track, the enterprise "rolls" the function of traditional washing machine products at the same time, the mini washing machine category spawned by the new demand is also being paid attention to. Washing machine enters the Chinese family 30 years ago, the market has approached saturation. Mini washing machines, which make life more convenient, may inject a new vitality into the washing machine market.