When The World Is Obsessed With Black Myths, The Grooming Industry Also Has Its Own New Wukong

The Black Myth · Monkey King, which is built on the background of Journey to the West, which is familiar to Chinese people, is setting off a global popularity boom. The powerful point of this game is not only its exquisite level design, but also the process of seeking individual integrity from the "fate of man", triggering more people to think about growth.
From small individuals to large industries, breaking through the shackles is necessary to enter a broader realm. Nowadays, users are becoming increasingly picky about washing, drying, and care. After decades of development, the mature home laundry and drying industry is also seeking breakthroughs like a "destined person".
How to make good use of the "sea stabilizing needle" to strengthen the policy of exchanging old for new
This year, the policy of exchanging old for new has been continuously strengthened. From the "Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Swapping" announced by the State Council in March, to the "Several Measures to Strengthen Support for Large scale Equipment Renewal and Consumer Goods Swapping" issued by the National Development and Reform Commission and the Ministry of Finance in July, the old for new policy launched by the country is like a "sea needle", which helps to improve the quality of life of users and tap into greater growth space in the home appliance industry.
As a key category among the 8 categories of household appliances in the second round of trade in, washing machines provide a subsidy of 15% of the final selling price for individual consumers who purchase products with energy efficiency or water efficiency standards of level 2 or above. For products with energy efficiency or water efficiency standards of level 1 or above, an additional subsidy of 5% of the final selling price will be given. In addition, according to local conditions, some regions have included clothes dryers and clothing care machines in the subsidy for exchanging old for new categories.
Around the trade in activity, enterprises exert subjective initiative and combine product, marketing, channel and other dimensions with the trade in activity to stimulate users' enthusiasm for renewal.
For example, Little Swan has made efforts from both the policy and communication sides, launching a large-scale discount policy for washing and drying sets on the basis of the trade in policy, with a 20% discount for washing machines and a 15% discount for dryers. The "trade in" themed marketing campaign launched on the dissemination end penetrates areas outside the radiation range of non store/online flagship stores, allowing more users to participate in the activity.
On the basis of a national subsidy of 20% and a maximum subsidy of 2000 yuan for Haier washing machines, if users buy Casarte products worth more than 10000 yuan, Haier Smart Home will provide additional enterprise subsidies to strive to make users buy the most economical and value for money. And provide a 10-year warranty for the entire machine and motor of specific main products, allowing users to purchase and experience with peace of mind.
The relevant person in charge of Hisense introduced, "Hisense washing machines are simultaneously promoting online and offline, working with the government to create a dual subsidy policy, and attracting consumer attention in terms of promotional efforts. In terms of event dissemination, we continue to promote activity posters, press releases, and self media topic interactions online, continuously igniting the volume of Hisense washing machine trade in activities, attracting user attention, attracting traffic to stores, and promoting consumer conversion
Centered around the current consumer psychology of users, Skyworth washing machines advocate "high quality price ratio". According to the relevant person in charge of Skyworth Electric, "Skyworth has completed the elimination of all products with energy efficiency below level 2, requiring the drum to be level 1 and the pulsator to be level 2 or above. At the same time, Skyworth actively reports products in accordance with relevant national policies, promotes active participation from various channels, and allows consumers to benefit from high-quality and cost-effective products, and enjoy the beautiful experience that modern technology brings to life
In the overall environment of promoting consumption, who can win the favor of users? In addition to policy incentives, the more important thing is whether the product can impress users. The relevant person in charge of Aucma said, "This year, our company is positioned as the User Year, and we also emphasize the user centered approach and the layout of our products in the target market. For example, our Linglong white set series is mainly aimed at the younger generation and is a set of washing and drying sets. Product driven marketing. In the future, we will continue to win the trust and use of more users from the product's appearance, cleanliness and comfort of clothing care, and affordable prices
In response to the trade in policy, Rongshida provides users with products and services that are healthy, intelligent, convenient, and highly attractive, inspiring their enthusiasm and experience for trade in.
Nowadays, the trade in policy has entered its final sprint stage. How effective is the trade in policy in the home laundry and drying industry? How do enterprises meet the aspirations of "new life" through "new technology" and "new innovation" around users' replacement needs?
Searching for the six roots of purity, observing the "72 transformations" of enterprise innovation
In "Black Myth: Wukong," humans are tasked with searching for the "Six Roots" in order to resurrect Wukong. This pursuit of individual integrity is an exploration of traditional culture and philosophical thought.
In today's fast-paced life, users are increasingly concerned about themselves, seeking a sense of relaxation and a more comfortable living state. Daily household chores such as laundry and clothing care are closely related to users' physical and mental comfort. Washing machine and dryer companies have also recognized users' new demands for high-quality products and home spaces early on. The person in charge of Bosch Home Appliances said, "The main directions to stimulate consumers' demand for new products are concentrated in three aspects: healthy washing and care, intelligence, and high-end clothing care
In terms of the most basic function of "washing", enterprises strive for excellence. In the first half of this year, multiple high washing ratio products were launched. TCL launched the T7H super drum washing machine with a washing ratio exceeding 1.2, Hisense Brilliance Pianist H8 new generation washing and drying all-in-one machine achieved an industry high washing ratio of 1.259, and Skyworth launched a flat fully embedded product with a washing ratio of 1.20.
Around the demand for health, many companies have achieved rich innovative results, such as the Bosch 8 Series Pure Pure Oxygen Washing and Drying Set equipped with "drum 72 hour long-lasting antibacterial, 99.99% deep cleaning of clothing, and 100% strong mite removal" triple protection; The Haier Langjing X11 series washing machine is equipped with wind cruise control technology, which can actively ventilate and complete air replacement in the cylinder every 2 minutes. The window pad can be dried within 2 hours, and the sterilization rate reaches 99.99%. The Little Swan washing and drying set is equipped with the "Blue Oxygen Color Protection Washing Technology", which can not only remove stubborn stains and inhibit bacteria, but also replace chemical bleaching agents to maintain the original color and care for the color of clothing through physical cleaning, bringing excellent performance of "whiter white clothes and more colorful colored clothes". In terms of healthcare, Aucma ensures the cleanliness and health of clothing through UV sterilization, mite removal, and antibacterial materials, effectively reducing the invasion of bacteria.
The washing and drying all-in-one machine and dryer have performed outstandingly this year. Although the penetration rate of dryer as an emerging category is not high at present, the demand for quality life continues to stimulate users' enthusiasm for drying and care products. The relevant person in charge of Little Swan introduced that "Little Swan's heat pump drying products are very popular among consumers, especially the functions of silence and lint removal, which are particularly concerned by consumers
In terms of technological innovation, the Aucma dryer focuses on variable frequency drying technology, which effectively controls temperature and air volume to ensure uniform and soft drying of clothes while reducing damage to clothes and greatly reducing noise.
The Siemens iQ700 superoxide dryer is equipped with VarioSpeed adaptive drying technology, which can intelligently adjust the drying time and temperature according to the humidity of the clothes, increase the wind speed by 20%, and achieve a 50% increase in air dehumidification and heating efficiency. The fastest drying time for large fabrics can reach 16min/kg, greatly shortening the drying cycle.
Affected by the integration of home furnishings, China Home Appliance Network has observed that ultra-thin and embedded cleaning and care products have been highly popular in recent years and are also a key focus of enterprise layout. The Little Swan flat and fully embedded natural color washing and drying set, Hisense living water washing machine pianist H8 to flat and thin flat embedded design, Haier's new flagship ultra-thin fully embedded washing and drying set Langjing, Casarte washing machine "dual embedded intelligent balance" technology, Skyworth ultra-thin large barrel diameter flat embedded washing machine "ultra clean bucket" "phantom" series, and so on are all excellent embedded products in the market. Enterprises are paying more and more attention to the aesthetic design of the product's appearance and the matching of home furnishings. Washing machines and dryers have gradually become works of art in homes, combining functionality and emotional value.
In addition, by extending in multiple directions such as AI technology and segmented populations, emerging categories such as Little Swan Double Washing Station, TCL Twin Cabin Washing, Drying and Care Integrated Machine, and Skyworth Mini Washing Machine have emerged, bringing users more innovative home solutions.
The continuous innovation of technology and products by enterprises is like the 72 transformations of Wukong. Although the product form and function are dazzling, "all changes are inseparable from the essence", ultimately improving the quality of users' home life through technological innovation.
On September 26, 2024, guided by the China Household Electrical Appliances Association and hosted by China Home Appliance Network, the 2024 China Home Laundry and Drying Industry Summit Forum with the theme of "Revitalizing the Three New Ones and Realizing the Six Boundless Emptiness" will be held in Jinan, Shandong. At that time, representatives of enterprises, data institutions, industry experts, well-known designers, user representatives, and popular UP owners will gather together to talk about the opportunities for revitalization and explore the growth space of the industry. As the saying goes in "The Black Myth: Wukong", "Keeping moving forward is the way to salvation. Dare to ask where the road is? The road is under your feet