What Are The Advantages Of Intelligent Washing Machines With User Satisfaction Higher Than The Industry Average?
Accompanying chatting, assisting in entertainment, doing household chores, and ensuring safety... With the gradual maturity of artificial intelligence and Internet of Things technology, various intelligent products are emerging one after another. From intelligent sweeping robots to intelligent speakers, and then to intelligent kitchenware, intelligent air conditioning, and more, more and more intelligent home appliances are "flying into ordinary people's homes", gradually becoming popular products and new trends in consumption.
"The global smart home appliance market is expected to grow by 5% in 2024," said Norbert Herzog, Chief Advisor of Global Strategy at GfK. In recent years, the market share of smart home appliances has gradually increased, and even with the overall decline of the global home appliance market in 2023, smart home appliances have maintained growth.
As a daily necessity in modern family life, washing machines have long been deeply ingrained in people's hearts for their essential role. According to the total data pushed by Oviyun, the omni channel retail sales of washing machines in 2023 were 40.05 million units, a year-on-year increase of 3.4%, and the retail sales were 93.4 billion yuan, a year-on-year increase of 5.8%. But with the continuous pursuit and improvement of clothing washing and care quality by consumers, the demand has already expanded from simple washing effects to a new concept of exquisite washing and care that integrates multiple dimensions such as deep cleaning technology, efficient drying, and self-cleaning maintenance. Not only that, washing machines are also fully integrated into modern home aesthetics.
Recently, the China Quality Association released the user satisfaction evaluation results for the washing machine industry in 2023. In the washing machine industry, large capacity and multifunctional intelligent washing machines are highly recognized by users. The satisfaction score for the washing and drying set is 88 points, which is 4 points higher than the industry average; The satisfaction score of the washing and drying integrated machine is 85 points, which is 1 point higher than the industry average level.
What are the outstanding features of smart washing machines?
"Wife, how much laundry detergent is suitable for these clothes?" "Husband, how much laundry detergent have you put in? After adding rinse several times, there are still so many bubbles?" How many women doubt their partner's ability to take care of themselves when they see their husband doing laundry?
Many smart washing machines have multiple functions, but the complex operating interface often troubles consumers in their use. In fact, there is no need to worry at all. Currently, most smart washing machines on the market can activate the "lazy person" mode of washing with just one click. With just a light one click start, it can intelligently detect the material, quantity, and water temperature of the clothes being washed, and actively heat them up to achieve the best washing effect.
The Whirlpool Emperor series is equipped with ADS intelligent delivery function, which can reduce laundry time by accurately sensing the weight of clothes and water. At the same time, during the cleaning process, the system will automatically control the amount of detergent and the number of rinses, making it easy to solve the washing problem.
In addition, after experiencing the pandemic for several years, the increasing emphasis on health among users has made sterilization and mite removal almost a standard feature in recent health care upgrades. Unlike the past full water washing, the air care mode equipped with smart washing machines can remove dust, bacteria, and mites by adding hot air and steam, bringing consumers a new healthy experience.
Taking Haier Yunxi series washing machines as an example, the three original cleaning technologies of Haier washing machines achieve a healthy and clean whole process from washing to drying, including direct drive essence washing technology, dual engine heat pump technology and dual power technology, which achieve high standards of clothing cleaning, inner cylinder cleaning, bacteria and mites removal.
Meanwhile, when choosing a washing machine, many consumers also pay attention to energy efficiency labels. Through energy efficiency labeling, consumers can clearly understand the power consumption, water consumption, and cleaning ratio of this washing machine. Usually, washing machines with a Class 1 low consumption, energy-saving, and a cleaning ratio of 1:1 use less electricity and wash cleaner under the same specifications. Considering the demand of consumers for energy conservation and carbon reduction, Siemens washing and drying integrated machines have innovatively developed fast acting hybrid technology, which not only effectively shortens washing time, but also blows hot air into the inner cylinder to quickly increase the temperature inside the cylinder, achieving a more water-saving and energy-saving green washing program.
With the development of society and technological progress, people's demand for intelligent home appliances is increasing. While enjoying the convenience brought by technology, it is also quietly changing people's way of life. From the current perspective of the laundry market, product function iteration and technological innovation are the main driving forces of the industry, while technological upgrades in the areas of cleaning, care, and health, as well as intelligent products equipped with AI technology, will be the main iteration direction of the future laundry market.
